PHENIX SKI APPAREL

Phenix was founded in Japan in 1952 and has grown into a successful and prestigious sportswear brand. Established in 1952 by Kazuo Tajima, who helped popularize skiing in Japan. Phenix has been dedicated to creating high performing, great looking ski wear, for over 60 years. Phenix was one of the first ski wear manufacturers to […]

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Kari Traa

A women’s specific sportswear brand created by a three time Olympic medalist was destined to be one of our favorites. We love that Norwegian freestyle skier Kari Traa brings a lightheartedness to the traditionally drab world of baselayers. Kari started out knitting her own pieces between ski competitions and grew her hobby into the fastest […]

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